Intra-Africa Academic Mobility Scheme

Academic Mobility for African Sustainable Development/AMAS

Governance  and Social Sciences : Tourism Management

Name of the HEI offering the course: Moi University (MU)

Type of academic programme: Doctoral

Thematic field of study: Governance  and Social Sciences

Title of the academic programme: Tourism Management

Duration (in semesters): Four Semesters (A Semester is covered in 14 weeks/3.5 months)

Study credits/hours (per semester): Minimum of 15 – Maximum 27 hours

Objectives (max. 150 words):

(Objectives of the master/doctoral programme in relation to the identified needs and the link to the thematic field(s) proposed; etc.)

The PhD in Tourism Management programme aims to create the highest level of scholarship in tourism management, and thus to increase the workforce in tourism management in Kenya. The objectives of this programme are to; Outline concepts and analyse theories in the field of tourism management; Assess emerging environmental trends and threats affecting tourism development; Discuss environmental, economic and socio-cultural factors that influence the development and marketing of tourism; Analyse plans and policies that drive tourism management; Produce competent scholars and researchers in tourism management. Tourism is the leading generator of Kenya’s revenue, hence it steers all forms of sustainable development for Kenya and its economic partners in East African and COMESA economic block. Because of this, this programme is important for Intra-Africa Academic Mobility since it will impart to beneficiaries, knowledge, skills and competencies required to manage one of the leading socioeconomic development sectors in Kenya and Eastern Africa.

Structure and content (max. 400 words):

(Structure and content of the programme, subjects covered; assessment methods; etc.)

The mode of delivery of this programme includes a multifaceted approach employing integrated, student-centred learning and methods that promote active learning and acquisition of the necessary competencies. The programme is taught through small-group tutorials, overview lectures, seminars, computer assisted learning- e-learning and large-group discussions and presentations. Thus, it is delivered by coursework, thesis and examination. The programme undergoes periodic evaluations based on emerging issues from changes in human circumstances and lifestyles, as well as contemporary changes and emerging issues in tourism and hospitality management. The curriculum review is done every 3-4 years and as stipulated Moi University rules and regulations. Alumni, external examiners and other stakeholders’ inputs are taken into consideration in the review. The programme is also monitored and evaluated through students’ evaluation of the instructor and evaluations by external examiners. Quality assurance for the programme is achieved through external moderation of examinations, curriculum review and by students’ evaluation of the programme courses. The programme has ten (10) core and elective courses taught over two semesters of coursework in the first year of admission into the programme and including proposal and research courses; TOU 911: Concepts and Theories in Tourism; TOU 912: Environmental Analysis and Strategy in Tourism; TOU 995: Quantitative Research Methods for Tourism and Hospitality Management; TOU 996: Tourism and Hospitality Management Seminar; MTM 801: Tourism Destination Policy Planning and Development; TOU 997: Qualitative Research and Proposal Writing; TOU 921: Innovations in Tourism Product Development and Management; TOU 922: Tourism Education Management; and two more elective courses audited from Masters programmes (800 series). Contents of one sample course are presented here; TOU 912: Environmental Analysis and Strategy in Tourism Management- Strategic Management concepts and theories; Strategic management process (planning, implementation and evaluation); Business vision and mission; Strategy analysis and choice; Strategies at corporate, business and functional levels; Fundamental theories and principles of strategic management. Strategy approaches to environmental scanning and trend analysis; Analysis of external and internal environments; Forces driving change and industry-related critical success factors; Strategic changes and new dynamic tourism industry forces; Framework for describing the strategic situation; Typologies in strategy and competitive strategies; Resource-based view, knowledge management; Strategic alliances; Diversification and growth strategies; Strategic alignment and strategy implementation and core competencies; Strategy evaluation and control; Strategic leadership and organizational structure and culture; Specific strategies and their applications in the hospitality and tourism industry; Trends and contemporary issues in strategic tourism management.
Learning outcomes (max 200 words):

(The expected learning outcomes in view of the students’ future academic opportunities and employability, the personal competences, and the impact at institutional, national, regional levels)

The programme has various learning outcomes and graduates should be able to; Develop innovative tourism packages and products through their abilities to; Demonstrate an understanding of the concepts and theories in the field of tourism management; Recognize and articulate environmental trends and their implication for tourism development; Integrate environmental, economic and socio-cultural factors into the development and marketing of Tourism; Participate in tourism planning and policy formulation; Lead design and implementation of research that benefits tourism practices with abilities to transform research results into solutions to challenges facing tourism. Kenya and the world today for example, are struggling with challenges postured by wildlife poaching not only as it threatens extinction of precious and valuable species such as Africa’s “big five”, but the overriding threat to tourism revenue and consequently development. Beneficiaries of this programme should be able to address unique intrigues in tourism management including, emerging human-wildlife conflicts and, promotion of local tourism. Direct impacts by the beneficiaries of this programme can be leadership in designing tourism promotion packages as workers both in public and private tourism sectors. The programme also embraces hospitality and events management.

Recognition and accreditation obtained:

(The master/doctoral program offered must have been recognised and accredited at the time of this application. The official proof of accreditation can be asked by the Agency for all programmes indicated in this section during project implementation.)

The name of the relevant authority that accredited the program:
Moi University Senate Approval and Commission of University Education, Kenya Accreditation
Period of validity of accreditation:
Five Years (2014 – 2019)


 Intra-Africa Academic Mobility Scheme


Academic Mobility for African Sustainable Development/AMAS

The overall objective of the Intra-Africa Academic Mobility programme is to promote sustainable development and ultimately contribute to poverty reduction by increasing the availability of trained and qualified high-level professional manpower in Africa.


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